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First “Brand We-media Planning System” in China,
With the fundamental purpose of improving product sales and building a strong brand.
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Brand Self-Media Tactics
The core of brand self-Media tactics is to create what it can run. The tactics of self-Media are as follows:
First, topic communication: based on brand positioning, spread value theme.
· Based on brand positioning: The rule of consumers'sensory perception and memory determines that all the resources of brand marketing communication mix must have the same caliber in order to make the effect of brand marketing (communication) add and multiply. All communication resources are hammers and brand positioning is nails. We should integrate all media resources, concentrate on communicating our brand positioning, and let our brand positioning deeply wedge into consumers'brains.
· Diffusion value theme: divide the positioning into several small value themes, and combine current events and hot spots, bundle brand communication, and put on a good stage effect.
2. Event Communication: Using Mainstream Subjects to Bind Current Hotspots
By borrowing the mainstream theme, the event itself has been injected with attention. Bundling hot spots can quickly detonate the impact of events. An attractive event can trigger the spread of viral information.
3. Interactive Communication: Mass Line, Word-of-mouth Communication
Chairman Mao told us in revolutionary practice: from the masses to the masses. Enterprise marketing should motivate consumers to participate in the brand communication. Consumers are more willing to share after they have experienced and tasted the pleasure, thus forming a chain communication effect.
Brand self-Media expression
I. Product Packaging from Media
Packaging from the media to solve the problem is: in the absence of promotion premise, how to let your products on the shelf to sell?
Three elements of packaging from media:
First, the fastest detection. The striking packing came out of the shelf.
Second, it is most directly understood. From the packaging can clearly understand the brand identity and value.
Third, the fastest to be moved. Embedding packages into sales messages elicits consumer resonance.
3. E-commerce self-Media
Online store is not only a sales channel, but also a super media to spread brand and product value. ULU believes that the essence of e-commerce self-Media system is to improve customer purchase conversion rate.
"Without the premise of brand promotion, how to use only one detail page to stimulate customers to buy products" is the goal of e-commerce self-Media system.
II. Self-media of Sales Terminals
Sales terminal is the final battle field of marketing, the place of direct dialogue between brand and consumer, and the stage of displaying brand strength and transmitting advantages. 75% of customers arrive at the terminal before they decide to buy a brand. On the sales terminal, the visual information with the strongest image and most appreciated by consumers is a powerful tool to increase sales and build a brand.
We will win the key battle by fully equipping the terminal with self-media. The terminal self-Media system makes your brand the most dazzling star in the terminal, thus stimulating consumers to buy impulsively, and realizing brand promotion and product self-sales.
IV. Socialization from the Media
Social self-Media is the amplifier of brand communication. The long-term goal of social self-Media is to make your brand a knowledge supplier in a certain field and to keep consumers habitually dependent on information. The short-term goal is to explode the whole network in a short time by borrowing the power of hot events or planning hot topics.